How to Attract Gen-Z Consumers With Your Loyalty Program

 

You may agree that one of the keys to a successful business and to keeping customers happy is to know them well, to know their preferences and behavior to be able to respond to their needs effectively and efficiently. Of course, that works for customers of any generation.

We did already talk about Generation Z specifically in this article, where we discovered what are the things that matter most to them, such as equity, inclusion, or mental health. Gen Zers care for the environment, love to create a bond with people, companies, and brands and are actually very loyal. As a matter of fact, Gen-Z consumers love loyalty programs.

So that is already a great starting point, but what are the features a loyalty program needs to have to attract Generation Z consumers?

1. Make it digital

The lives of young consumers revolve around digital, and more specifically their smartphones. A loyalty program tailored to them must be digital or at least adapted to the digital environment through a website, an online platform, or an app. If they can easily access the program from their phones, it will exponentially increase the chances that they will use it and ultimately build loyalty to that brand.

2. Make it social

Generation Z not only live on their smartphones, but also on social media. It is a generation that shares, almost in real-time, all their plans, the things they like, their ideas and thoughts, etc. with their friends. So, to better connect with them and ultimately attract them, a loyalty program must foster that social element. This can be achieved through a referral program or an effective social media campaign –or both!

3. Make it omnichannel

In this day and age, it is key to be where the consumer is, so an omnichannel strategy is a must. You need to approach the consumer, especially millennials and Gen Zers, from different channels: website, landing page, app, mailing, social media, SMS... and take advantage of non-digital channels as well, depending on your case. 

This will lead to a better customer experience, improving their satisfaction; it will increase brand awareness, and ultimately provide more data to better understand your customers so you can meet their needs more effectively over time.

3. Make it meaningful

We often reiterate: a loyalty program must offer value. You have to offer Gen Z consumers something that matters to them, something that moves them. Here is our suggestion: young people of this generation love to travel, so make travel their reward! At Inspira, we have the best travel loyalty programs and incentives, which you can learn more about here.

All of our loyalty programs and travel loyalty solutions are digital, social, omnichannel, and Generation Z-ready! If you think we can help you with your loyalty program, feel free to contact us here.

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