Featured Article: How Can Offering Travel Products Help You Connect Consumers With the Organizations They Love

 

Article by: Sal Esposito, VP of Supply – Inspira Holding

Our formula: Giving back through membership benefits that provide great products, at great prices, delivered by people who care.

We have written before about how we were on a mission to provide the absolute best products, at more than just competitive prices. I know we are not the only ones talking about price –literally, everywhere you turn you see “lowest price”, “price guarantees”, etc.  You would hope that consumers would have learned by now that low prices do not have very much in common with high-value service. In fact, low prices are applied liberally as a resolution to poor service experienced when utilizing certain brands (we will not mention names, but you can substitute your own personal favorite here). 

“If consumers feel the service has value and is also valuable to the organization they care about, then you have made a meaningful connection that will last”, Sal Esposito

Any company offering to foster loyalty between organizations and employees, members, or literally anyone, should be as obsessed with offering consumers an experience they will be thankful for. A service they can view as a “benefit” of their membership, employment, or as part of a larger group they belong to. If they feel this service has value and is also valuable to the organization they care about, well then you have made a meaningful connection that will last.

Inspira Holding has taken up the challenge to create specialized travel platforms that are not some faceless websites trying to dazzle consumers with endless product dumping and discount messages. We take the time to build partnerships with the organizations we serve, their membership, and also with the suppliers on whose products we build real solutions and true value. Our service team interacts with our development and supply teams to ensure we are always in touch with the needs of our customers, and that we never lose sight of our true mission, to always provide service that is worthy of our consumers’ “loyalty”.

You can call us obsessed because, despite our rapid marketplace growth, we take service personally and will never, ever sacrifice it, or replace it with tons of product and discount messages, meant to distract consumers from what real value is all about.

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Visit www.inspiraholding.com for more details about our solutions, brands, partnerships, and more!

About the author:

Tasked with making an impact on Inspira's global product line, Sal Esposito engages with our partners on both high-level distributor and consumer levels to ensure members are satisfied with the variety, quality, and diversity of our product offerings. He is heavily engaged in all facets of partner and supplier development ensuring success for all stakeholders involved. Sal has been responsible for the negotiation of agreements resulting in multi-billions of dollars in revenue throughout his career and has 30+ years of experience in leadership roles in the airline, wholesale, and OTA areas of the travel industry.

Connect with Sal on LinkedIn.