Travel loyalty programs offer numerous benefits. Like any loyalty
program, it favors customer
retention and acquisition, but the added value it offers is unparalleled:
travel experiences, adventures, memories, relaxation, and the key to
disconnection in a hyperconnected world. Essentially, these programs offer
significant discounts on accommodations,
flights, and other travel products compared to the prices that can be found at
traditional travel agencies and OTAs.
In addition, they get customers to
continue choosing a company or brand over the competition, thus improving loyalty, and they also drive revenue because sales grow as a
result of the use of incentives.
However, how do you know if a travel
loyalty program is what your company needs? Let's start with the basics.
What is a travel loyalty program?
Fundamentally, a loyalty program is
a tool used by companies to retain and acquire customers. Through rewards and benefits, such as better
discounts, the aim is to incentivize customers to remain loyal to the brand,
thus continuing to buy from it instead of trying other options (yes, this means
going straight into the arms of your competitors). In a travel loyalty program,
the added value is travel, be it
accommodations, flights, cruises, car rentals, activity tickets, etc.
Why should your company have a travel loyalty program?
The main reasons why you should
offer your customers a travel loyalty program have already been mentioned.
Let's recap:
- It helps retain customers
- It helps attract new ones
- It boosts loyalty
- It drives revenue, favoring
sustainable growth over time
In addition, a good loyalty program
can also increase customer
recommendations and naturally foster growth through word-of-mouth marketing.
If a customer is happy and satisfied with the added value you offer them, they
will not only continue to bet on your brand but will also recommend it to their
friends and family.
What should a travel loyalty program offer?
Ultimately, what a travel loyalty
program should offer are travel
discounts. These programs work in different ways, but the ultimate goal is
to be able to save on travel products and have access to the best deals and
discounts. As an example, we at Inspira – travel loyalty providers offer hyper-competitive pricing on all of
our products by sourcing them globally to provide the absolute best market
rates.
How to use a travel loyalty program?
First, you must design a travel
loyalty program that fits your brand. For that, you can count on us at Inspira Holding, as we offer
fully customized products and can advise you on what is most suitable for your
company, as well as accompany you throughout the process.
Once you have it, you should communicate
it properly to your customers, regularly informing them of its advantages,
giving them access to discounts and personalized offers, advising them on any
doubts they may have... Basically, make it an important part of your marketing
and communication efforts, as it is a valuable tool that will, no doubt, result
in great benefits.
At Inspira, we offer advice
on each of these steps and can take care of everything from the design of the
program that best suits your needs to all the subsequent communication with the
customer.
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Visit www.inspiraholding.com for more details about our solutions, brands, partnerships, and
more!
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