6 Benefits of Booking Through Closed User Groups

 

You may be considering offering travel to members of your organization, employees, or customers. Maybe you already give them access to a Closed User Group (CUG) benefits platform and you feel you are lacking travel offers. Or maybe you do offer them travel and you are wondering what is the best way to promote it among your members.

These platforms have proven to bring great benefits to both the companies and brands that promote them, as well as to their members, who benefit from great advantages and discounts while expanding their personal book of experiences and memories. As a matter of fact, once tested, there is no going back to open platforms that mark up prices.

However, we realize that before trying them, they sound too good to be true. But in fact, there is no catch, and its operation is explained in a very simple way: many of the major OTAs do not allow hotels to offer cheaper prices on other websites. CUG are able to lower rates because all their members have to log in to a closed environment to view prices.

So, how do you convince your CUG users to start booking using your platform? (Be it the one you have, or the one you will want to implement by the time you finish reading this article).

Today we are sharing 6 benefits of booking through Closed User Groups. 6 reasons why offering a product like this to your members, employees, or customers will bring immeasurable value to them. 6 reasons why, if you are reading this as an end user, you should join a travel club now.

1. Members get access to the greatest discounts

As mentioned above, the advantage of entering a closed environment to access prices and discounts is that it eliminates the often overly high markup that is placed on accommodations on open websites. There is no way to get better discounts than through a CUG. And, to be honest, getting travel discounts has to be one of the best things in life. Booking a hotel in Paris at 50% off? We know we want to!

2. Members save A LOT of money

As a consequence of the previous point, members of a travel club will save money… actually, a lot of money per year, a goal we all have in life. Therefore, belonging to a travel Closed User Group not only allows members to travel more, see more incredible places, and live more experiences... but it also allows them to save at the same time. And this also means achieving other financial goals that would otherwise take longer to accomplish.

3. Members quickly redeem their subscription fee

This will depend on whether members pay a subscription or whether this service is offered to them as an added value, but in either case, the fee paid per member is always less than the savings obtained by booking through CUG. So it will always be worthwhile to pay for such a subscription and join a membership program. The value is greater than the cost. And if you consider that the final product is travel... well, that is certainly invaluable.

4. Members get access to personalized services and offers

By belonging to a Closed User Group, it is much easier to access personalized services and offers, which will make the whole booking and travel experience smoother, simpler, and more efficient. Members receive customized offers according to their preferred destinations, thus obtaining better discounts, and access services according to their user preferences. First of all, by knowing these preferences, Artificial Intelligence (AI) can already take care of them and improve their experience, but in addition, if a member needs advice, an excellent customer service department is available to take care of it. No meaningless chats or endless calls that bounce back and forth.

5. Members actually save time

Time... our most precious resource! But sometimes planning a trip can take ages. We do not know where to start, we have to look at several pages, compare prices, search and rummage. Ain’t nobody got time for that! Booking through a closed travel platform means:

• Access to a wide offer of millions of accommodations provided by the largest and most important suppliers
• The best prices are always guaranteed
• Direct access to a price comparison between platforms
• Back to no. 4, access to personalized offers and suggestions powered by AI according to the user’s profile and personal preferences

6. Members get long-term benefits and rewards

Just as you read it. In addition to all the advantages already mentioned, a CUG membership has a lot to do with loyalty programs. Besides the direct profit obtained immediately, members are also laying seed for future benefits, such as discounts for inviting and referring friends and family.

Now depending on how you got here, you may be wondering... how do I access a platform like this for my members, employees, or customers? Check out Inspira Holding’s solutions to learn more!

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